Beyond Meat and PepsiCo have collaborated to create the PLANeT Partnership, aiming to revolutionize the plant-based snack and beverage market. This joint venture combines Beyond Meat's expertise in meat substitutes with PepsiCo's vast production and marketing capabilities. Together, they are set to introduce innovative products that cater to the growing demand for sustainable and health-conscious options.

Making their first move under the PLANeT Partnership, Beyond Meat and PepsiCo are launching meatless jerky this month. Available in three delicious flavors—original, hot and spicy, and teriyaki—the jerky offers a tasty alternative to traditional meat snacks. This product is set to appeal to both plant-based enthusiasts and those looking to reduce their meat consumption without compromising on flavor.

The new meatless jerky is made using protein derived from peas and mung beans, ensuring a nutritious and satisfying snack. Each flavor is carefully developed to provide a unique taste experience, from the classic original to the bold hot and spicy and the sweet and savory teriyaki. This variety allows consumers to choose their favorite while enjoying the benefits of plant-based proteins.

The PLANeT Partnership was established with the goal of creating a diverse range of plant-based snacks and beverages. By leveraging PepsiCo's extensive distribution network and marketing prowess, Beyond Meat aims to expand its reach in the grocery sector. This strategic alliance is designed to meet the increasing consumer demand for sustainable and health-focused food products.

Beyond Meat has seen its focus primarily on fast-food collaborations, which has impacted its grocery sales. The introduction of meatless jerky represents a strategic effort to rejuvenate its presence in retail stores. By introducing new and exciting products, Beyond Meat hopes to attract a wider customer base and increase its market share in the competitive plant-based sector.

The launch of meatless jerky under the PLANeT Partnership marks a significant milestone for both Beyond Meat and PepsiCo. This innovative product not only showcases the potential of plant-based snacks but also sets the stage for future collaborations aimed at sustainability and health. As the market for plant-based options continues to grow, this partnership is well-positioned to lead the way with delicious and environmentally friendly products.